When addressing coachable behavior incidents, supervisors should primarily:

Publicly shame the associate

Provide coaching and a plan for improvement

Coaching with a plan for improvement is the best way to handle coachable behavior. It gives the associate clear, specific feedback on what happened, why it matters, and exactly what to change. The supervisor roles it out with practical steps, resources or support, and a defined timeline to review progress. This approach builds trust, encourages growth, and creates a measurable path to better performance, while still holding the associate accountable.

Publicly shaming the associate undermines dignity and motivation and is unlikely to produce lasting change. Ignoring the issue allows the behavior to continue and can create risk for the team. Immediate termination is too drastic for coachable behavior, except in cases of severe or repeated violations where remediation isn’t possible.

Ignore the issue

Immediately terminate

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